Segments Definition

 

Please click on the following segments to view a definition and examples:
- Non Commercial / Social Foodservice
- Commercial Foodservice
- Alternative Channels



Top line segmentation for Business & Industry, Education, Healthcare, Social Based Leisure, Military, Prisons and Religious Communities.

MARKET SEGMENT TEXT DEFINITION EXAMPLES
BUSINESS & INDUSTRY (B&I) A business location that is not primarily a foodservice operator, but purchases foodservice items, typically for a corporate cafeteria or canteen area. Google Inc. cafeteria
COMPANIES This is a top-line segmentation.  A company / business location that is not primarily a foodservice operator, but purchases foodservice items. It will be used when it is unknown if the business is operating as a production plant or office only. PepsiCo, Purchase NY.  
PROFESSIONAL / OFFICES A company where the operator is known to only contain office space. This example would be PepsiCo, Chicago IL, which is only office space.
PRODUCTION / PLANTS A company where the operator is known to have production.  This would include PepsiCo, Dyer IN where product is warehoused and shipped.
GOVERNMENT EMPLOYMENT A known business location that is a government entity. The Pentagon
EDUCATION A location for development of knowledge.
 
PRE-K, KINDERGARTEN, CHILD CARE A daycare/childcare location that is prior to K-12.  Typically will have some form of foodservice. KinderCare, Daycares 
PRIMARY SCHOOL An education facility with K - 8 grades.   Kenwood Elementary School
SECONDARY SCHOOL An education facility with 9 - 12 grades. Hammond High School
FURTHER EDUCATION, UNIVERSITIES This is a top-line segmentation.  This is used when it is unclear if a location is a two or four year college or technical trade school.  It is typically a "holding" place until further research can be completed. Abbott College
2 YEAR COLLEGE & UNIVERSITIES A community or local 2 year college. South Suburban Community College
4 YEAR COLLEGE & UNIVERSITIES An institution of higher learning, especially one providing a general or liberal arts education rather than technical or professional training.   Northwestern University, University of Michigan
TECHNICAL AND TRADE SCHOOLS A specific trade training school. Automotive Learning Center, Electrician Trade
OTHER FURTHER EDUCATION Other types of education.   Job Corp of America
SCHOOL DISTRICTS A geographic district, the public schools of which are administered together.  Norwood School District, Carlisle Area School District
CULINARY SCHOOLS Schools teaching cooking, training for chef's Culinary Art School
OTHER EDUCATION ESTABLISHMENTS Unclassified education - requires further research. John's Academy (in research, operators like this have been daycares, automotive training, high schools…etc)
HEALTHCARE A location for the improvement of physical or mental health.
 
HOSPITALS An institution where persons are given medical or surgical treatment.   Mercy General Hospital, Johnson Memorial Hospital, Riverview Psychiatric Center
CLINICS An institution where individuals are given outpatient medical treatment.   Dental care clinic
CONVALESCENCE HOMES AND REST HOMES An inpatient care facility that does not specialize in senior living/care. Chicago Rehabilitation Center
CENTERS FOR REHABILITATION AND READAPTION, ADULT DAY CARE A facility offering adult day care or outpatient rehabilitation care. Bally's Rehabilitation Center
NURSING HOMES, HOMES FOR THE ELDERLY, RETIREMENT COMMUNITIES This is a top line placeholder typically used when a location is not further defined between a nursing home, home for the elderly and a retirement community. Palmer House care center
NURSING HOME An inpatient facility that offers long term care for aged or infirm persons as the primary focus. Meadowview Nursing Home
ASSISTED LIVING A facility that offers independent living, but a component of care is available. Arbor View Communities
SENIOR LIVING A facility that offers independent senior living. Longwood Senior Living
OTHER HOMES FOR SENIORS A senior living facility that is undefined. San Francisco Home for the Elderly
OTHER HEALTHCARE ESTABLISHMENTS This will cover a wide variety of healthcare locations, including drug rehab, outpatient day clinics and hospices.   The Watershed, Oak Lawn Psychiatric Center
SOCIAL BASED LEISURE A location to spend free or unoccupied time. 
 
CENTERS FOR ADULTS AND SENIORS An institution for adult day care which includes centers with social agendas for seniors and bingo locations.   Pilgrim Senior Enrichment Center, Cranston Senior Center
SOCIAL AND PRIVATE CLUBS, LEGIONS, FRATERNITIES A club that specializes in social activity and has a specific social mission. VFW, American Legion, Phi Betta Capa
RUNAWAY & HOMELESS CENTERS A facility that offers care for misplaced individuals. Christian Mission Services
CENTERS FOR CHILDREN, SUMMER CAMPS A location specializing in activities for youth. 4H, Camp Walden
AFTER SCHOOL PROGRAMS A facility specifically offering after school programs for youths.  These are not typically as popular in the US, these types of locations are usually housed in YMCA's or other social based clubs defined above.  
OTHER SOCIAL-ENTERTAINMENT Other types of social centers such as community centers that offer mixed use areas. Steger Community Center
OTHER SEGMENTS Miscellaneous locations such as prisons, military bases and religious communities. 
 
MILITARY BASES, FIRE DEPARTMENTS A large base of operations for the military or a fire department. Fort Campbell
PRISONS A building for the confinement of persons held while awaiting trial, persons sentenced after conviction, etc.  Blair County Prison, Mifflin County Correctional Facility
RELIGIOUS COMMUNITIES, CONVENTS, CHURCHES Religious facilities, however, if education is their primary focus/goal, the location will be listed in education 1st Baptist Church
OTHER SEGMENTS All other.  



Top line segmentation for Restaurants, Lodging, Bars, Transportation Foodservice, Leisure Locations and Catering.

MARKET SEGMENT TEXT DEFINITION EXAMPLES
TABLE SERVICE RESTAURANTS, FULL SERVICE RESTAURANTS (FSR) A restaurant location that is a full service (wait staff) operation.
 
FSR - CAFÉ-RESTAURANTS, FAMILY-STYLE, DINER A full-service restaurant with limited or no alcohol service.  The average check is between $6 and $12. Chains:  Ihop, Denny's
Independent: Café Bello, America's Best Wings
FSR - TRADITIONAL RESTAURANTS, CASUAL DINING An full-service restaurant with full bar service.  It has focus on the lunch and dinner.  The average check is between $10 to $25. Chains:  Hooters, T.G.I. Fridays
Independents:  Rainbow Seafood, China Express
FSR - UPSCALE CASUAL DINING RESTAURANTS A full-service restaurant where alcohol is served.  The average check is between $20 and $50.  Day-parts are lunch and dinner, with an adult focus and upscale contemporary décor.  Chains:  Ted's Montana Grill,  McCormick and Schmick's
Independents:  Gallos Seafood,  Aspen American Grill
FSR - FINE DINING RESTAURANTS A full-service establishment where alcohol is served.  The average check is greater than $50.  It has a dinner emphasis and is also known as a “White Table Cloth Restaurant.”  Chains:  Ruth's Chris Steakhouse, Nobu
Independents:  Cipriani,  Wolfgang's Steakhouse
LIMITED SERVICE RESTAURANTS (LSR) A restaurant location that is a limited service (non-wait staff) operation. 
 
LSR - QUICK SERVICE RESTAURANTS, FAST FOOD, SNACKS A limited-service restaurant.  The average check is under $7.  These are traditional “fast-food” restaurants.  Chains:  McDonalds, Subway
Independents::  Uptown Deli, Flaco's Tacos
LSR - QUICK CASUAL A limited-service restaurant.  The average check is between $7 and $10.  The food is innovative, suited to sophisticated tastes and  is prepared to order with fresh (or perceived as fresh) ingredients.  The interior is more upscale than a typical fast food establishment.   Chains:  Corner Bakery, Chipotle
Independents:  Vince's NY Pizza, Smoke Stack BBQ
LSR - DELIVERY AND TAKE AWAY ONLY A limited-service restaurant with no dining room.  The only options are delivery and take away. Chains:  Cook Out, Wing Zone
Independents:  Reno's Drive-In, Roma Carry Out
LSR - BEVERAGES Unclassified placeholder for 2341, 2342 and 2343  
LSR - ICE CREAM PARLORS, FROZEN DESSERTS An establishment whose primary business is to prepare and serve any of various desserts prepared by freezing Chains:  Dairy Queen, TCBY
Independents:  The Cone Zone,  Dairy Dream
LSR - COFFEE SHOPS, TEA HOUSES A small restaurant in which coffee, tea and light meals are served. Chains:  Starbucks, Caribou Coffee
Independents:  Coffee Shack, Bubble Tea
LSR - SMOOTHIE, JUICE A small establishment that prepares and serves blended drinks consisting of fruit juice, whole fruit and ice/water, as well as an assortment of juices. Chains:  Froots Smoothies,  Tropical Smoothie Café
Independents:  Ziggy's Juice Bar,  Smoothie Time
LSR - SELF SERVICE RESTAURANTS A cafeteria style establishments in which the customer does the work rather than being waited on. Chains:  Petit Manager
LSR - BUFFET RESTAURANTS An establishments that prepares and serves meals for immediate consumption using cafeteria-style serving equipment.  Patrons select from food and drink items on display in a continuous cafeteria line. Chains:  Golden Corral,  Pancho's Mexican Buffet
Independents:  Super Buffet, Garden Buffet
LSR - FOOD COURTS A plaza that is contiguous with the counters of multiple food vendors and provides a common area for self-serve dining. Wild Horse Pass Food Court,  Food Court - Tanger Outlet Center
LSR - HAWKER STALLS, SNACK STANDS, STREET VENDORS A road-side vendor selling food. Keel's Snack Shop,  Gibby's Fries
OTHER TYPES OF LSR A Limited service establishment.  This is an unclassified placeholder and typically operators are reviewed and reclassified.  
LODGING A location to stay temporarily. 
 
HOTELS & MOTELS WITH RESTAURANT This is an unclassified placeholder for a hotel or motel with at least one on-premise restaurant.  Typically operators are reviewed and reclassified.  
5* HOTELS WITH RESTAURANT-LUXURY A commercial establishment providing lodging, meals and other guest services.  A 5-star hotel offers most luxurious premises, a wide range of guest services, a swimming pool and exercise facilities.  There is at least one on-premise restaurant. Ritz of Las Vegas, Mandarin Oriental
4* HOTELS WITH RESTAURANT-UPPER SCALE A commercial establishment providing lodging, meals and other guest services.  A 4-star hotel offers plush premises and a wide range of guest services.  There is at least one on-premise restaurant. Hard Rock Hotel Chicago
3* HOTELS WITH RESTAURANT-UPSCALE A commercial establishment providing lodging, meals and other guest services.  A 3-star hotel offers spacious rooms with high-class decorations.  There is at least one on-premise restaurant. Hotel 71, Chicago
2* HOTELS WITH RESTAURANT-MIDSCALE A commercial establishment providing lodging, meals and other guest services.  A 2-star hotel provides good rooms with attached private bathrooms.  There is at least one on-premise restaurant. Marc Suites Waikiki
1* HOTELS WITH RESTAURANT-ECONOMY A commercial establishment providing lodging, meals and other guest services.  A  1-star hotel is a low budget location with limited service and amenities.  There is at least one on-premise restaurant.  These are not typical in the US Market. Blue Jay Budget Host Inn
0* HOTELS WITH RESTAURANT- BUDGET A commercial establishment providing lodging, meals and other guest services.  A 0-star rating indicates a very low budget hotel.  There is at  least one on-premise restaurant  These are not typically popular in the US market.  
UNCODED HOTELS & MOTELS WITH RESTAURANT A commercial establishment providing lodging, meals and other guest services.  An unclassified star rating typically indicates a low budget location.  There is at least one on-premise restaurant. Wakonda Hotel & Bar Pit
HOTELS & MOTELS WITHOUT RESTAURANT This is an unclassified placeholder for a hotel or motel without a restaurant on-premise.  The operator may offer a continental breakfast.  Typically operators are reviewed and reclassified.  
5* HOTELS WITHOUT RESTAURANT-LUXURY A commercial establishment providing lodging and may provide meals.  A 5-star hotel offers most luxurious premises, a wide range of guest services, a swimming pool and exercise facilities. The Hotel Hershey
4* HOTELS WITHOUT RESTAURANT-UPPER SCALE A commercial establishment providing lodging and may provide meals.  A 4-star hotel offers  plush premises and a wide range of guest services. Hotel Gansevoort
3* HOTELS WITHOUT RESTAURANT-UPSCALE A commercial establishment providing lodging, may provide meals and other guest services.  A 3-star hotel offers spacious rooms with high-class decorations.   Courtyard by Marriott
2* HOTELS WITHOUT RESTAURANT-MIDSCALE A commercial establishment providing lodging, may provide meals and other guest services.  A 2-star hotel provides good rooms with attached private bathrooms.   Country Inn and Suites
1* HOTELS WITHOUT RESTAURANT-ECONOMY A commercial establishment providing lodging, may provide meals.  A 1-star hotel is a low budget location with limited services.  These are not typical in the US market.    Motel 6
0* HOTELS WITHOUT RESTAURANT-BUDGET A commercial establishment providing lodging, may provide meals and other guest services.  A 0-star rating indicates a very low budget hotel.  These are not typically popular in the US market.   Morton's Motel
FLOPHOUSES, HOSTELS, YOUTH HOSTELS Not typical in the US Market.  These facilities are extremely low budget, typically overnight only accommodations.  
UNCODED HOTELS & MOTELS WITHOUT RESTAURANT A commercial establishment providing lodging, may provide meals and other guest services.  An unclassified star rating typically indicates a low budget location.   Hidden Valley Motel
CAMPING, RV PARKS, CAMPGROUNDS Camp grounds.  In the US Market, all campgrounds are in this segmentation.  Sportsman Lodge and RV
BED & BREAKFAST, GUESTHOUSES, CHAMBRES D'HOTES An accommodation offered by an inn, hotel or especially a private home, typically consisting of a room for the night and breakfast the next morning for one inclusive price.   Babes House Bed & Breakfast
RESORTS Resorts, typically high end accommodations and with many guest services and amenities. Lake Lawn Resort
OTHER LODGING ESTABLISHMENTS Unclassified lodging facilities.   Thomas Walton Manor
TRANSPORT FOODSERVICE A location associated with transportation that offers foodservice, such as a truck stop diner or in-flight catering.
 
ROADSIDE / MOTORWAY Restaurants located primarily for travel convenience, truck stops. Flying J Truck Stop
RAILWAY STATIONS AND ON-TRAIN Food service to be provided on trains. Union Station
AIRPORTS AND IN-FLIGHT CATERING Food service to be provided on flights. Sky Food
FERRIES, CRUISE LINES Food service to be provided on cruises. Princess Cruises
FOODSERVICE ON CONCESSION, LEISURE, SPORT, CULTURAL SITES A location for recreation or amusement.
 
RECREATION, LEISURE SITES, ATTRACTION PARKS A location such as a park, amusement park, marinas and recreation area. Great America, Gurnee
AMUSEMENT ESTABLISHMENT, BOWLING CENTER, POOL HALL A recreation center that offers activities such as bowling, pool and darts. Olympia Lanes
CASINO, GAMING A facility with a primary purpose of offering adult gambling activities. Harrah's Joilet
CULTURAL SITES, MUSEUMS, CINEMAS, THEATERS, ZOO Amusement facilities. Lincoln Park Zoo
EXHIBITION / CONFERENCE CENTERS, HALL RENTAL A location for the use of housing large numbers of individuals for a single event. Shaw's Banquets
SPORT SITES A location for the express purpose of offering an area for sports. Calumet City Little League Field
SPORTS CLUBS A sport specific club that offers both an area to participate and learn specific sporting activities Martial Arts Club
ARENAS, STADIUMS A location for either professional or semi-professional sporting activity. Wrigley Field
FITNESS CENTERS A location for individuals to participate in exercise activities. Bally's Health Club
TENNIS CENTERS A location for individuals to participate in playing tennis. East Bank Club
GOLF CLUBHOUSES A golf course clubhouse, typically offering refreshments. Red Golf Course
COUNTRY CLUBS A location typically found on golf courses, that offers food, banquet and other dining experiences. Oak Park Country Club
EVENT CATERING, PARTY SERVICE A service to provide food and drinks to events.
 
PARTY CATERING An event catering facility.  This is a stand alone operation, if a catering location is part of a restaurant, the restaurant is the primary segmented location. Jenny's Catering
BARS / ADULT BEVERAGES ORIENTED OUTLETS A location where drinks, especially alcoholic drinks, are served and limited food options may be served.  
NEIGHBORHOOD BARS & TAVERNS A local "corner" bar that typically offers very limited food such as frozen pizza and chips.  The Shed
NEIGHBORHOOD PUBS WITH FOOD A local pub that offers food, usually a menu service. The Heritage Pub
SPORTS BARS A location with a sports theme that typically offers many snack type foods. Jake's Sports Bar
NIGHTLIFE VENUES A location offering late evening entertainment, focused on alcoholic service. Durango Club
DISCO BARS, TRENDY BARS, LOUNGE, DJ A location offering late evening entertainment, focused on alcoholic service, while providing music. Osian Bar & Lounge
DISCOTHEQUES, NIGHT CLUBS A location offering late evening entertainment, focused on alcoholic service, while providing live music. Vinyl Night Club
ADULT ENTERTAINMENT, CABARET A location with adult based entertainment, focused on alcoholic beverages, with various programmed acts. Lulu Cabaret
GAY AND LESBIAN An alternative lifestyle entertainment facility Krave Las Vegas
PIANO-BAR, KARAOKE A location offering sing along entertainment with a focus on providing alcoholic beverages. King Laser Karaoke
BREWPUBS, ENGLISH AND IRISH PUBS, MICRO-BREWERY, WITH LIMITED FOOD A local pub that offers food, usually with a focus on English or Irish foods. West End Pub
WINE BARS A location specializing in wines.  It will typically have specific foods designed to accentuate the wine tasting experience Wine Up
BARS WITH SERVICE (TOBACCO, NEWSPAPER, LOTTERY) Not typical in the US Market.  These facilities are extremely low budget, typically overnight only accommodations.  
OTHER TYPES OF BARS All other types of bars.  



Top line segmentation for Retail Outlets, Food Specialist Retailers, Grocery Stores, Gas Stations and Mobile/Seasonal Outlets.

MARKET SEGMENT TEXT DEFINITION EXAMPLES
RETAIL OUTLETS A location that sells goods or services from a fixed location.  
TOBACCO SHOPS A location with a primary purpose of offering tobacco related products. State Line Cigeratte Stand
NEWSPAPER KIOSKS A location with a primary purpose of offering newspapers and magazines.  
BOOK AND STATIONERY OUTLETS A location with a primary purpose of offering books and paper products. Barnes & Noble
VIDEO CLUBS A location with a primary purpose of offering movies for rent. Blockbuster
PERSONAL GROOMING A location with a primary purpose of offering personal care services.  
BEAUTY SALONS AND NAILS A location with a primary purpose of offering personal care specifically for hair and nails.  
HAIRDRESSERS AND BARBERS A location with a primary purpose of offering personal care for hair.  
TANNING A location with a primary purpose of offering personal care for skin tanning.  
DAY SPA A location with a primary purpose of offering personal care.  
MALLS A location housing multiple facilities (all types of retail outlets). Mall of America
RETAIL OUTLETS-NON-GROCERY All other retail locations.  
FOOD SPECIALIST RETAILERS A location that sells specialty foods from a fixed location.  
RETAIL BAKERY, PASTRY A location with a primary purpose of offering baked goods for away from store consumption.  
COOKING TERMINAL A location with a primary purpose of allowing individuals to prepare take away meals.  This is an emerging concept in the US Market.  
FISH & SEAFOOD MARKET A location with the primary purpose of selling Fish & Seafood.  
CONFECTIONERS A location with a primary purpose of offering candies and other sweet goods for away from store consumption. Sweet Tooth Candies
MEAT MARKET A location with a primary purpose of selling various meats. Heringer Meats Inc
BUTCHERS A location with a primary purpose of butchering meat products, typically will also process meat provided by client (hunting).  
DELICATESSENS, CHARCUTERIES (PORK BUTCHER) A location with a primary purpose of selling deli (processed) meats.  
TRIPLE-SELLER Not typically found in the US Market.  
CHARCUTERIE-CATERING Not typically found in the US Market.  
FISH & SEAFOOD MARKET Redundant - 3214 Hana Fish
WINERIES, DISTILLERIES, ARTISAN BREWERIES A location providing higher end off-premise alcohol.  
FRUIT AND VEGETABLE MARKETS A location providing fresh fruits and vegetables. Valerie's Produce
OTHER FOOD SPECIALIST RETAILERS All other food markets.  
GROCERY STORES A location that sells a wide variety of foods and/or drinks from a fixed location.  
MOM'S AND POP'S GROCERY STORES (INDEPENDENTS) A small grocery store. Boston Finer Foods
GROCERY STORES (LIMITED CHANNEL DISTRIBUTOR) A regional grocery store, typically part of a chain of stores. Safeway  
CONVENIENCE STORES A location with a primary purpose of offering quick, convenience items. 7-11
LIQUOR STORES A location with a primary purpose of selling off premise alcohol Safeway Liquor Store
DRUG STORES A location with primary purpose of dispensing prescription medication.  It will offer many convenience items as well. Walgreens
SUPERMARKETS A larger grocery store, offering a wider variety of goods than just grocery. Jewel-Osco
HYPERMARKETS & MEGAMARKETS A location that provides an even wider variety of goods, typically clothing, household items, grocery, prepared foods. Super Wal-mart
CLUB STORES / PROFESSIONAL SHOP / CASH & CARRY A location, typically joined by an annual fee, that provides discount on bulk purchase items. Sam's Club
SPECIALTY AND OTHER STORES All other specialty grocery stores.  
DELICATESSENS, CHARCUTERIES (PORK BUTCHER) A location with a primary purpose of selling deli (processed) meats.  
GAS STATIONS A location with a primary purpose of offering fuel.  
ON MOTORWAYS / EXPRESSWAYS A gas station that is located on a major motorway or expressway.    
ROADSIDE AND IN TOWN CENTERS GAS STATIONS A gas station that is not located on a major motorway or expressway.  
MOBILE AND SEASONAL OUTLETS A mobile unit or seasonal location that offers foodservice.  
PIZZA VANS, ETHNIC FOODS, ROADSIDE FRENCH FRY A mobile venue that sells food or on the go food service.  
BEACH TRADERS, TEMPORARY TRADERS Seasonal locations that are found in heavy tourist areas.  
AUTOMATIC VENDING MACHINES Segment includes free-standing and table top machines (hot beverages, cold beverages, meals and snacks)  
FOOD SERVICE, FOOD MANUFACTURER OR OTHER FOOD DISTRIBUTOR Other distributors, food manufactures with items provided by USF